Creativity, Inc.

Creativity, Inc. is a book for managers who want to lead employees to new heights, a manual for anyone who strives for originality, and the first-ever trip into the nerve center of Pixar Animation-into the meetings, postmortems, and «Braintrust» sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture but it is also, as Pixar co-founder and president Ed Catmull writes, «an expression of the ideas that I believe make the best in us possible.»